How I Help

I help e-commerce beauty companies present their products in a way that stands out online and in-stores, resonate with their target audience, and convert first-time buyers into repeat customers with my Brand Radiance Process.

Brands I’ve worked with

You’re Doing It All—But It’s Still Not Enough

I’ve noticed that E-Commerce beauty brands are often looking for ways to expand their reach and visibility in the beauty marketplace, convert new customers into loyal ones, or get their products picked up by major retailers—and more. But the thing is, they’re frustrated when it comes to keeping up with standing out in a saturated industry, converting sales, and getting noticed by retailers.

They're doing things like: 

  • Trying to balance daily business functions while trying to work on marketing to expand their customer base.

  • Being overwhelmed by the amount of customer outreach avenues.

  • Struggling to make everything feel cohesive and fluid without a clear look or structure to guide them.

  • Trying to make it all happen at once, by themselves without the proper support or knowledge. 

  • Staying stuck by being unable to stand out in a saturated market

And trying to do this all by yourself can be frustrating, inefficient, and costly.

Turn Customers into Loyal Fans

Confidently get exposure and sell more products.

Minimalist line drawing of a lipstick with its cap removed, on an orange circular background.

Look like a top beauty brand—and compete like one.

Illustration of a diamond on an orange background with small sparkles.

Attract partnerships from local shops to large retailers.

Outline of a storefront with an awning in a circular orange background.

And the best part? 

My Brand Radiance Process only takes 60 days to complete from start to finish. You are 60 days away from gaining more market exposure.

Book a strategy call with me to see how I can help you!

My Approach

Stage 1

We will meet and discuss who you are as a beauty brand, focusing on your identity, values, and what sets you apart in the market. We’ll explore your goals for gaining recognition and expanding your presence, ensuring they align with your beauty company’s vision.

Stage 2

Next, after defining your goals, we’ll strategically plan the assets needed to attract clients and convert new customers into loyal, repeat buyers. I’ll help you identify opportunities within your marketing assets to expand your reach and connect with a broader audience.

Stage 3

In the Design stage, I will implement new assets that will help you gain recognition, and achieve a more cohesive look and feel. We’ll collaborate closely to ensure the designs perfectly align with your vision.

Stage 4

Once the project is complete, I’ll deliver the final assets directly to you, ensuring everything is in place for immediate use. Get ready to captivate a wider audience and attract new customers with your stunning new visuals.

Close up of a single orange California Poppy flower

Let’s Focus on Your Brand

I’d love to get to know you, your brand, and your goals. We’ll see if we’re a good fit to partner together and take your brand to the next level.

Schedule a Free SessioN

  • A woman with short dark hair and glasses smiling, wearing a dark jacket with a necklace, standing in front of a brick wall.

    Cheryl D.

    “Melissa was absolutely amazing! She provided everything we needed in a timely manner. All of her ideas were creative and “outside of the box”. She was very prompt in providing us examples and following up with any questions or suggestions we had. It was an extremely collaborative process. We were super happy with the final results! I would highly recommend Melissa to anyone looking for good, creative graphics work.”

  • Black and white photo of a woman with long dark hair, smiling, wearing a patterned top outdoors.

    Mishele B.

    “Melissa’s professionalism, years of design experience and bright personality make her someone I would love to work with again.”

  • Black and white photo of a woman with shoulder-length hair, wearing glasses and a patterned top, smiling at the camera.

    Angela W.

    “High-energy, positive and will go the extra mile to get a the job done. I enjoyed working with Melissa at our photo shoots and very much appreciated her talent and eagerness to create high quality work.”

Bringing Beauty to Life—Here’s How

With over a decade of experience, I’ve dedicated my career to crafting visually stunning designs that capture attention and connect consumers with the products they need. I excel at balancing creativity and structure, working within brand guidelines while pushing boundaries to deliver fresh, engaging work — making me a trusted partner for both retailers and freelance clients.

A collage of beauty and skincare social media posts. Showcasing cosmetic brushes, face masks, a lipstick collection, and skincare, along with customer quotes and product details. Includes a smartphone displaying an Instagram post with brushes.
Business branding materials for Luminous Lundeen Aesthetics, including a logo, color, font, design elements, and front and back of a business card showcasing contact information for H. Lundeen, PA-C, with a photo of her smiling.
Digital advertisements for L'Oreal Paris mascara with a pink mascara tube, brush, and model holding a makeup tool, set against a Paris cityscape background.
Seven tubes of Sephora Make No Mistake high coverage concealer with swatches of different shades underneath, ranging from light to dark skin tones.
Open magazine displaying two advertisements for botox treatments, featuring smiling women and information about prices, location, and social media handles.